Brand kit
The Glitch brand kit.
Logos, colours, type and voice for partners, creators and press. Use the official files as they are.
ZIP, 0.3 MB: every logo as SVG and PNG, plus the Brand DNA.
Logo
Lockup and symbol.
Four colourways. Each is named after its mark and its node, the small square.
- Use the lockup wherever you can. Use the symbol alone only where space requires it.
- Black background first, paper second. Gold only where it is required.
- Minimum size: 28 px for the symbol, 120 px for the lockup.
- Clear space: one node-width (the small square) on every side.
- Use the official files and the four colourways only. No stretching, recolouring, effects or rebuilding.
- Place it top-left and small. Keep partner logos separate, with a vertical rule between.
Colour
Black and paper, one point of gold.
Dark first. Gold marks one active point per surface.
- Gold text on black only. On paper, gold is a shape, never text.
- Gold is never a background, fill or gradient, except behind the logo where gold is required.
- Neutrals, for interfaces only: #141413 · #3A3A38 · #6B6A64 · #A8A69E
Type
Type carries the brand.
- Geist
- Bold 700 for headlines, Regular 400 for body text.
- Geist Mono
- Labels and data.
- Headlines stacked and left-aligned, never centred.
- No outlines, shadows, gradients or italics.
- Both fonts are free: vercel.com/font
Voice
Direct. Precise. Composed. Ambitious.
Second person, present tense. The trader is the subject. No emoji or exclamation marks.
Direct
Subject first. No preamble.
“You set the constraints. The system works inside them.”
Precise
Numbers over adjectives.
“Tested across 14 months of market data. Results vary.”
Composed
No urgency. No exclamation marks.
“The market moved. The system re-tested. This held.”
Ambitious
About standards, never earnings.
“A system that holds itself to evidence.”
| Use | Avoid |
|---|---|
| agents, the system | bots, the algorithm |
| build, test, prove, lock | generate, optimise |
| evidence, conditions | profits, gains |
| strategy, module | signal, tip |
| trader | user, investor |
For partners
Claims and disclosure.
Show the work. Qualify every number.
- Say it is a paid partnership, every time. For example: "Paid partnership. Here is what I set and what it did."
- No outcome promises. Never "profit", "guaranteed" or "passive income".
- Put the conditions next to any number: "Backtested Jan to Sep 2026. Past results do not predict future ones."
- Talk about how Glitch works, not what it will earn.
- Never call it a funded account, or say Glitch trades its own capital.
Ask us first
These need Glitch's review before they go out: co-branded campaigns, paid media, event signage, pricing or token language, any performance claim, modified templates. Email hello@tradewithglitch.com.
Your link
Use your personal link, tradewithglitch.com/?ref=yourcode, so your sign-ups are credited to you.
Imagery
Show the work.
Use
- Real product screens
- Charts with grey lines and one gold point
- Outlined nodes, blocks and hexagons, one active
- Documentary photography of real work
- Type as the image
Avoid
- Wealth signalling
- Robots, glowing brains, humanoid AI
- Literal bees
- Rockets, moons, green candles
- Glitch, VHS or scanline effects
- Blue, purple or cyan
Media
Describing Glitch.
Glitch is a subscription where AI agents build, backtest and run trading strategies from a trader's own idea, indicators or TradingView Pine Script. Free beta, by invite.
Demo video, 27 seconds: Demo video, MP4 · poster Demo video poster, JPG
